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Advertising: Internet

Volume 493: debated on Tuesday 2 June 2009

To ask the Secretary of State for Culture, Media and Sport if he will make an assessment of the implications for the revenue of the British media market of Google’s share of the online advertising market; and if he will make a statement. (276978)

The Government recognise the increasing importance of online advertising revenues to the UK’s media markets. It represents the fastest growing advertising medium in the UK. While the impact of this growth is principally a matter for the market, the Government, through their Creative Economy Strategy, continues to encourage the development of a strong and competitive advertising sector. The strategy, published in 2008, sets out a range of initiatives, such as encouraging advertisers to recruit from a more diverse range of backgrounds and disciplines, that will help ensure the continued success of the UK’s advertising industries as a whole.