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Advertising: Competition

Volume 493: debated on Tuesday 2 June 2009

To ask the Minister of State, Department for Business, Enterprise and Regulatory Reform if he will make an assessment of the level of competitiveness of the UK online advertising market; and if he will make a statement. (276979)

I have been asked to reply.

The UK has the largest advertising market in Europe1 and online advertising is the fastest growing advertising medium in the UK. In 2008, UK online advertising was responsible for 19.2 per cent. of the UK advertising market—up from 15.5 per cent. in 20072.

The World Advertising Research Centre (WARC) has forecast that in 2009 total internet adspend in the UK will be £3.96 billion, overtaking the value of television advertising estimated at £3.83 billion.

The Government are committed to supporting the UK’s creative industries. The Government’s strategy for the Creative Economy, Creative Britain—New Talents for a New Economy, published in 2008, sets out a range of initiatives that will help provide the business support structures and skilled workforce needed to ensure the UK’s creative industries remain highly competitive.

1 source: The Advertising Statistics Yearbook 2008

2 source: Internet Advertising Bureau.