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Volume 493: debated on Tuesday 2 June 2009

To ask the Secretary of State for Health what steps his Department has taken to develop a national public awareness campaign on dementia since the publication of the National Dementia Strategy in February 2009. (277331)

The Department has already begun to raise public awareness of dementia by funding the Alzheimer's Society Worried about Your Memory campaign in 2008. Leaflets, booklets and posters on dementia have been made available in all general practitioner surgeries in England. The campaign aims to prompt and help people to consider if their forgetfulness, or that of a friend or relative, is due to just poor memory or the beginning of a medical problem and to encourage them to seek medical advice.

In addition, over the course of the five-year implementation of the strategy there will be both national and local awareness campaigns designed to improve public and professional awareness, and change existing attitudes towards dementia.