VisitEngland is England's new tourism body, which works with key stakeholders at national, regional and local levels to create and lead on the delivery of a national tourism strategy, optimising marketing investment and developing the visitor experience across England.
VisitEngland is promoting waterways on their website:
www.enjoyengland.com
which has many links to British Waterways' leisure site:
www.waterscape.com
and narrow boating is part of a new VisitEngland advertising campaign called, “enjoy every minute; enjoy England”, this includes a television advertisement which started airing on 18 May 2009 on ITV1.