Skip to main content

Departmental Marketing

Volume 494: debated on Monday 15 June 2009

To ask the Secretary of State for Environment, Food and Rural Affairs how much has been spent by his Department on advertising in weekly and regional newspapers in each of the last five years. (277157)

The following table shows how much DEFRA has spent on advertising in weekly and regional newspapers in the last five years.

£

Type

April 2004 to March 2005

April 2005 to March 2006

April 2006 to March 2007

April 2007 to March 2008

April 2008 to March 2009

Total

Dailies

28,076

139,392

167,468

Weeklies

7,984

24,431

32,415

Total

36,060

0

0

0

163,823

199,883

The increase in spend in the last financial year (April 2008 to March 2009) correlated with the start of our major consumer-facing campaign, Act on CO2.