The following table shows how much DEFRA has spent on advertising in weekly and regional newspapers in the last five years.
Type April 2004 to March 2005 April 2005 to March 2006 April 2006 to March 2007 April 2007 to March 2008 April 2008 to March 2009 Total Dailies 28,076 — — — 139,392 167,468 Weeklies 7,984 — — — 24,431 32,415 Total 36,060 0 0 0 163,823 199,883
The increase in spend in the last financial year (April 2008 to March 2009) correlated with the start of our major consumer-facing campaign, Act on CO2.