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Mass Media: Olympic Games 2012

Volume 495: debated on Monday 6 July 2009

To ask the Minister for the Olympics how much the Olympic Delivery Authority spent on media monitoring services in each of the last three years; and which organisations provided such services. (280014)

Over the past three years, the Olympic Delivery Authority (ODA) has spent the following on media monitoring services:

Supplier

Cost (£)

2006-07

Lexis Nexis (online newspaper and magazine archive)

2,264.45

2007-08

Factiva (online newspaper and magazine archive)

11,600.92

TNS Media (broadcast monitoring)

2008-09

Digital Media Services

32,422.50

Hawk (broadcast media)

Factiva

TNS Media

This increase is due to the fact that, in the earlier stages of the project, more of the monitoring costs were borne by the privately funded London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and also a reflection of the increasing national and international coverage of the games in both print and broadcast media.

Costs for electronic monitoring of newspapers and magazines are covered by LOCOG.