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Valuation Office: Marketing

Volume 495: debated on Tuesday 7 July 2009

To ask the Chancellor of the Exchequer what plans the Valuation Office Agency has to replace its world class branding. (284079)

The Valuation Office Agency’s ambition, set out in its Forward Plan for 2009-12, published on its website at

is to be recognised both nationally and internationally for its expertise, achievement and innovation in the valuation services it provides. As the recent Framework Review recognised (report published on the HMRC website) at

the VOA has been successfully striving to improve its customer service, consistent with HM Government’s ambition to provide world class public services. The recommendation in the Framework Review report regarding the use of the term “world class” relates to ensuring that all staff in the Agency and its stakeholders properly understand its aims. This and other recommendations made by the Framework Review are currently being considered.