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Departmental Databases

Volume 496: debated on Tuesday 1 September 2009

To ask the Secretary of State for the Home Department pursuant to the answer of 16 March 2009, Official Report, column 918W, on departmental databases, what marketing campaigns have been targeted using ACORN data; and what ACORN codings were used in each such campaign. (288884)

We have used the ACORN hard pressed category to inform our marketing planning to tackle youth crime and antisocial behaviour, and acquisitive crime.