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Take It To The World

Volume 496: debated on Wednesday 9 September 2009

To ask the Minister of State, Department for Business, Innovation and Skills what the budget for marketing, public relations, communications and advertising is of UK Trade and Investment's Take It To The World publicity campaign in 2009-10. (288845)

UK Trade and Investment's June 2009 ‘Take it to the World’ programme was aimed at both new and existing exporters, promoting the benefits of international trade and reaffirming the role of UK Trade and Investment as the organisation that can help make it happen. This is in line with the recommendation in the National Audit Office's recent value for money report.

The budget for the programme in 2009-10 was £430,000 (0.13 per cent. of UK Trade and Investment's total budget).

For the month of June alone this has helped achieve an additional 25,000 more visits to UK Trade and Investment's website when compared with the same month in the previous year.