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Olympic Games 2012

Volume 497: debated on Monday 12 October 2009

To ask the Minister for the Olympics what estimate she has made of the amount of sponsorship and advertising financing by manufacturers and retailers of alcoholic drinks of the London 2012 Olympics. (291360)

[holding answer 16 September 2009]: There are a number of possible categories that the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is exploring to raise sponsorship revenue, including in the alcoholic drinks sector. Most previous games have had a domestic commercial provider of beer and wine, including Beijing in 2008.

Currently, LOCOG has no commercial partners for the provision of alcoholic drinks. I am unable to disclose any estimates for this sponsorship category as this would be commercially sensitive.