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Departmental Marketing

Volume 497: debated on Monday 12 October 2009

To ask the Secretary of State for International Development with reference to the answer of 15 December 2008, Official Report, column 346W, on departmental marketing, how many staff in his Department are responsible for branding activity; and what the cost of employing such staff was in 2008-09. (290213)

In 2008-09 no one person had sole responsibility for branding. All employees who work on public-facing communications are responsible for representing the activity of the Department for International Development clearly and appropriately in the UK and overseas, as outlined in our Communications Strategy:

As such it is not possible to disaggregate figures for employment costs on this activity from overall budgets without incurring disproportionate cost.