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Departmental Marketing

Volume 497: debated on Tuesday 13 October 2009

To ask the Secretary of State for Defence pursuant to the answer of 25 November 2008, Official Report, column 1171W, on departmental marketing, how many staff in his Department were responsible for branding activity in 2008-09; and what the cost of employing such staff was in 2008-09. (290218)

In the financial year 2008-09 seven members of staff had some responsibility for brand management issues as part of their wider duties in the central MOD Media and Communication organisation.

The total cost of these seven staff was £363,000 based on average capitation rates. Only a small proportion of this cost is attributable to brand management activities. It is not possible to say how much as the time spent varies from week to week.

Some Defence Agencies, Top Level Budget areas, Trading Funds, Joint Headquarters, single Service Commands and some military units also have individuals whose responsibilities include brand management. This information is not held centrally and could be provided only at a disproportionate cost.