On the Department’s key public campaign, ACT ON CO2 we have spent approximately £1.6 million on newspaper advertising, between September 2008 and July 2009. The following tables outline spend by newspaper title. Figures are quoted exclusive of VAT.
Totals (£) Associated Newspapers Ltd 396,258 Daily Mail 130,459 Mail on Sunday 265,799 Guardian Media Group 36,100 The Guardian 19,400 The Observer 16,700 Independent Newspapers UK Ltd 15,044 The Independent 8,994 The Independent on Sunday 6,050 IPC Media 74,512 TV Times Magazine 19,557 What's on TV 54,955 News International 527,900 News of the World 144,621 The Sun 138,589 The Sunday Times 142,608 The Times 102,082 Northern & Shell 139,682 Daily Express 65,895 Daily Star 25,240 Daily Star on Sunday 4,500 Sunday Express 44,047 Telegraph Group Limited 69,100 Daily Telegraph 50,780 Sunday Telegraph 18,320 The Publishing Consultancy 10,094 Take a Break 10,094 Trinity PLC 188,784 Daily Mirror 77,463 Sunday Mirror 100,821 Sunday People 10,500 Totals 1,457,474
Totals (£) Associated Newspapers Ltd 33,000 Mail on Sunday 33,000 Guardian Media Group 6,400 The Guardian 6,400 Independent Newspapers UK Ltd 3,800 The Independent 3,800 IPC Media 26,238 What's on TV 26,238 News International 41,532 The Sun 30,332 The Times 11,200 Totals 110,970
Details of DECC’s recruitment advertising is as follows.
Adverts Ratecard cost Cost to DECC1 Senior Policy Leads 11553/Policy Advisers 11556 Guardian (Wednesday/Saturday) 12,862.50 11,576.25 Public Sector—Management Half Page Teaser—The Environmentalist + Editorial + Button 9,420.00 4,250.00 8x10 Colour Taster in theTelegraph 10,000.00 7,000.00 8x8 Colour Taster in theTimes (Tuesday/Friday) 4,500.00 4,000.00 Online Premium Listings 950.00 855.00 Online Premium Listings 950.00 855.00 Online—Keyword Sponsor for one week—"Policy" 650.00 585.00 GGAN Widget 1 month 650.00 585.00 Behavioural Targeting content/keyword activated 1 month 1,000.00 900.00 www.iema.net 0.00 0.00 W4MP 0.00 0.00 (Diverse Employers)—jobsbuster.com 400.00 375.00 (Diverse Employers)—jobsbuster.com 400.00 375.00 Stonewall Online 200.00 200.00 Stonewall Online 200.00 200.00 Thepinkpaper Online 250.00 250.00 Thepinkpaper Online 250.00 250.00 Disability Now 500.00 500.00 Disability Now 500.00 500.00 environmentjob.co.uk/carbonjobs 149.00 149.00 environmentjob.co.uk/carbonjobs 149.00 149.00 Londonjobs 350.00 350.00 Londonjobs 350.00 350.00 34,254.25 10% off Guardian
Adverts Cost to DECC1 (£) Policy Manager (Grade 7) 11554 / Senior Policy Advisers 11555 (SEO) Guardian (Wednesday/Saturday) 11,576.25 Public Sector—Management 8x8 Colour Taster in theTimes (Tuesday/Friday) 4,000.00 Guardian Online Premium Listing—Grade 7 855.00 Guardian Online Premium Listing—SEO 855.00 Online—Keyword Sponsor for one week—"Policy" 585.00 GGAN Widget 1 month 585.00 Behavioural Targeting content/keyword activated 1 month 900.00 Homepage MPU 1 Week 1,170.00 www.iema.net 0.00 W4MP 0.00 (Diverse Employers)— jobsbuster.com 375.00 (Diverse Employers)— jobsbuster.com 375.00 Stonewall Online 200.00 Stonewall Online 200.00 Thepinkpaper Online 250.00 Thepinkpaper Online 250.00 Disability Now 500.00 Disability Now 500.00 environmentjob.co.uk/carbonjobs 149.00 environmentjob.co.uk/carbonjobs 149.00 Londonjobs 350.00 Londonjobs 350.00 24,174.25 1 10 per cent. off Guardian