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Departmental Advertising

Volume 497: debated on Tuesday 13 October 2009

To ask the Secretary of State for Energy and Climate Change how much his Department spent on newspaper advertising carried in each newspaper in the most recent year for which figures are available. (289509)

On the Department’s key public campaign, ACT ON CO2 we have spent approximately £1.6 million on newspaper advertising, between September 2008 and July 2009. The following tables outline spend by newspaper title. Figures are quoted exclusive of VAT.

September 2008 to March 2009

Totals (£)

Associated Newspapers Ltd

396,258

Daily Mail

130,459

Mail on Sunday

265,799

Guardian Media Group

36,100

The Guardian

19,400

The Observer

16,700

Independent Newspapers UK Ltd

15,044

The Independent

8,994

The Independent on Sunday

6,050

IPC Media

74,512

TV Times Magazine

19,557

What's on TV

54,955

News International

527,900

News of the World

144,621

The Sun

138,589

The Sunday Times

142,608

The Times

102,082

Northern & Shell

139,682

Daily Express

65,895

Daily Star

25,240

Daily Star on Sunday

4,500

Sunday Express

44,047

Telegraph Group Limited

69,100

Daily Telegraph

50,780

Sunday Telegraph

18,320

The Publishing Consultancy

10,094

Take a Break

10,094

Trinity PLC

188,784

Daily Mirror

77,463

Sunday Mirror

100,821

Sunday People

10,500

Totals

1,457,474

June and July 2009

Totals (£)

Associated Newspapers Ltd

33,000

Mail on Sunday

33,000

Guardian Media Group

6,400

The Guardian

6,400

Independent Newspapers UK Ltd

3,800

The Independent

3,800

IPC Media

26,238

What's on TV

26,238

News International

41,532

The Sun

30,332

The Times

11,200

Totals

110,970

Details of DECC’s recruitment advertising is as follows.

£

Adverts

Ratecard cost

Cost to DECC1

Senior Policy Leads 11553/Policy Advisers 11556

Guardian (Wednesday/Saturday)

12,862.50

11,576.25

Public Sector—Management

Half Page Teaser—The Environmentalist + Editorial + Button

9,420.00

4,250.00

8x10 Colour Taster in theTelegraph

10,000.00

7,000.00

8x8 Colour Taster in theTimes (Tuesday/Friday)

4,500.00

4,000.00

Online Premium Listings

950.00

855.00

Online Premium Listings

950.00

855.00

Online—Keyword Sponsor for one week—"Policy"

650.00

585.00

GGAN Widget 1 month

650.00

585.00

Behavioural Targeting content/keyword activated 1 month

1,000.00

900.00

www.iema.net

0.00

0.00

W4MP

0.00

0.00

(Diverse Employers)—jobsbuster.com

400.00

375.00

(Diverse Employers)—jobsbuster.com

400.00

375.00

Stonewall Online

200.00

200.00

Stonewall Online

200.00

200.00

Thepinkpaper Online

250.00

250.00

Thepinkpaper Online

250.00

250.00

Disability Now

500.00

500.00

Disability Now

500.00

500.00

environmentjob.co.uk/carbonjobs

149.00

149.00

environmentjob.co.uk/carbonjobs

149.00

149.00

Londonjobs

350.00

350.00

Londonjobs

350.00

350.00

34,254.25

10% off Guardian

Adverts

Cost to DECC1 (£)

Policy Manager (Grade 7) 11554 / Senior Policy Advisers 11555 (SEO)

Guardian (Wednesday/Saturday)

11,576.25

Public Sector—Management

8x8 Colour Taster in theTimes (Tuesday/Friday)

4,000.00

Guardian Online Premium Listing—Grade 7

855.00

Guardian Online Premium Listing—SEO

855.00

Online—Keyword Sponsor for one week—"Policy"

585.00

GGAN Widget 1 month

585.00

Behavioural Targeting content/keyword activated 1 month

900.00

Homepage MPU 1 Week

1,170.00

www.iema.net

0.00

W4MP

0.00

(Diverse Employers)— jobsbuster.com

375.00

(Diverse Employers)— jobsbuster.com

375.00

Stonewall Online

200.00

Stonewall Online

200.00

Thepinkpaper Online

250.00

Thepinkpaper Online

250.00

Disability Now

500.00

Disability Now

500.00

environmentjob.co.uk/carbonjobs

149.00

environmentjob.co.uk/carbonjobs

149.00

Londonjobs

350.00

Londonjobs

350.00

24,174.25

1 10 per cent. off Guardian