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Departmental Marketing

Volume 497: debated on Tuesday 13 October 2009

To ask the Secretary of State for Energy and Climate Change how much his Department and its predecessors spent on the Act on CO2 campaign in each year since the campaign was initiated; and what the budget for the campaign is in (a) 2008-09 and (b) 2009-10. (290163)

The costs for the Act on CO2 campaign since 2007 are as follows.

2007-08: £5.5 million.

2008-09: £13 million (budgeted).

2009-10: £370,000 (committed between April and July 2009). We are considering our campaign plans for the rest of 2009-10.

To ask the Secretary of State for Energy and Climate Change what advertising campaigns his Department is running; and what the estimated total cost is of each. (289786)

Act on CO2 is the Department's key public campaign to raise awareness of climate change issues and to encourage sustained behaviour change. Between April 2009 and July 2009, DECC is expected to spend approximately £370,000 on Act on CO2 campaign advertising media and production. We are considering our advertising plans for the rest of 2009-10.

To ask the Secretary of State for Energy and Climate Change what advertising campaigns (a) the Coal Authority, (b) the Nuclear Decommissioning Authority, (c) the United Kingdom Atomic Energy Authority, (d) the Advisory Committee on Carbon Abatement Technologies, (e) the Fuel Poverty Advisory Group, (f) the Renewables Advisory Board, (g) the UK Chemical Weapons Convention National Authority Advisory Committee, (h) the Committee on Climate Change, (i) the Committee on Radioactive Waste Management and (j) the Office of Gas and Electricity Markets is running; and what the estimated cost is of each. (289788)

The Coal Authority, the Nuclear Decommissioning Authority, the Advisory Committee on Carbon Abatement Technologies, the Fuel Poverty Advisory Group, the Renewables Advisory Board, the Committee on Radioactive Waste Management and the UK Chemical Weapons Convention National Authority Advisory Committee are not currently running any advertising campaigns.

The Committee on Climate Change spent £500 in the months of May and June 2009 on directing increased traffic to its website via a pay per click Google Adwords campaign. The Committee on Climate Change does not allocate any major part of its budget to be spent on promoting the organisation through advertising.

Ofgem are currently running the following advertising campaigns:

Advertising campaign

Cost of advertising (£)

Recruitment: Industry Codes and Licensing Manager

1,570

Recruitment: Senior Manager, Commercial Regulation and Policy

2,400

Recruitment: Senior Manager, New Scheme Development

1,324

Recruitment: Policy Development Manager, New Scheme x 3

1,199

Procurement: Contract for provision of services to Administer the Ofgem Approved Meter Installer Registration (OAMI) Scheme

0

Procurement: Contract for modernisation and ongoing maintenance of 9 Lifts at Ofgem's Millbank Offices

0

Procurement: IT Penetration Testing Contract

0

Total

6,493

The Department for Business Innovation and Skills has lead responsibility for the UK Atomic Energy Authority. UKAEA is running no advertising campaigns apart from recruitment advertising. The one minor exception is that UKAEA Limited have just agreed to pay for a hoarding at Whitehaven Rugby Club.

To ask the Secretary of State for Energy and Climate Change what advertising campaigns (a) the Energy Saving Trust and (b) the Carbon Trust are running; and what the estimated cost is of each. (289787)

The Energy Saving Trust's key consumer campaign in 2009-10 will continue to position the Trust as the place to go for energy saving advice. The Energy Saving Trust are targeting themselves to get 1.7million customer contacts to view their website and 1.5million customers to contact advice centres.

This campaign was launched on 12 September with TV being the lead medium, supported by radio and online advertising and PR. The first part of the campaign is planned to run for four weeks until 19 October, which is the start of Energy Saving Week. The second part is planned to run from 4 to 31 January.

The estimated total cost of these for the whole of this financial year is less than £2.5 million.

The Carbon Trust's main advertising campaigns this financial year up to March 2010 are:

(1) Promotion of the interest-free loan fund for small business

(2) Promotion of support and help to business and the public sector on carbon emission reduction and energy efficiency

(3) Promotion of support and help to businesses on low carbon innovation

The estimated total cost of these for the whole of this financial year is £4 million.