The costs for the Act on CO2 campaign since 2007 are as follows.
2007-08: £5.5 million.
2008-09: £13 million (budgeted).
2009-10: £370,000 (committed between April and July 2009). We are considering our campaign plans for the rest of 2009-10.
Act on CO2 is the Department's key public campaign to raise awareness of climate change issues and to encourage sustained behaviour change. Between April 2009 and July 2009, DECC is expected to spend approximately £370,000 on Act on CO2 campaign advertising media and production. We are considering our advertising plans for the rest of 2009-10.
The Coal Authority, the Nuclear Decommissioning Authority, the Advisory Committee on Carbon Abatement Technologies, the Fuel Poverty Advisory Group, the Renewables Advisory Board, the Committee on Radioactive Waste Management and the UK Chemical Weapons Convention National Authority Advisory Committee are not currently running any advertising campaigns.
The Committee on Climate Change spent £500 in the months of May and June 2009 on directing increased traffic to its website via a pay per click Google Adwords campaign. The Committee on Climate Change does not allocate any major part of its budget to be spent on promoting the organisation through advertising.
Ofgem are currently running the following advertising campaigns:
Advertising campaign Cost of advertising (£) Recruitment: Industry Codes and Licensing Manager 1,570 Recruitment: Senior Manager, Commercial Regulation and Policy 2,400 Recruitment: Senior Manager, New Scheme Development 1,324 Recruitment: Policy Development Manager, New Scheme x 3 1,199 Procurement: Contract for provision of services to Administer the Ofgem Approved Meter Installer Registration (OAMI) Scheme 0 Procurement: Contract for modernisation and ongoing maintenance of 9 Lifts at Ofgem's Millbank Offices 0 Procurement: IT Penetration Testing Contract 0 Total 6,493
The Department for Business Innovation and Skills has lead responsibility for the UK Atomic Energy Authority. UKAEA is running no advertising campaigns apart from recruitment advertising. The one minor exception is that UKAEA Limited have just agreed to pay for a hoarding at Whitehaven Rugby Club.
The Energy Saving Trust's key consumer campaign in 2009-10 will continue to position the Trust as the place to go for energy saving advice. The Energy Saving Trust are targeting themselves to get 1.7million customer contacts to view their website and 1.5million customers to contact advice centres.
This campaign was launched on 12 September with TV being the lead medium, supported by radio and online advertising and PR. The first part of the campaign is planned to run for four weeks until 19 October, which is the start of Energy Saving Week. The second part is planned to run from 4 to 31 January.
The estimated total cost of these for the whole of this financial year is less than £2.5 million.
The Carbon Trust's main advertising campaigns this financial year up to March 2010 are:
(1) Promotion of the interest-free loan fund for small business
(2) Promotion of support and help to business and the public sector on carbon emission reduction and energy efficiency
(3) Promotion of support and help to businesses on low carbon innovation
The estimated total cost of these for the whole of this financial year is £4 million.