The following table provides a breakdown of the Department’s expenditure through the Central Office of Information (COI) on advertising in each national newspaper for the 2008-09 financial year.
To identify the amount of expenditure by the Department in each regional newspaper would incur a disproportionate cost.
National press 1 April 2008-31 March 2009 (£) The Sun 1,697,736 News of the World 1,048,402 Daily Mirror 1,255,682 Sunday Mirror 474,998 Sunday People 233,186 Daily Star 230,934 Daily Star Sunday 75,490 Daily Mail 353,794 Mail on Sunday 243,750 Daily Express 197,952 Sunday Express 119,896 The Times 69,500 The Sunday Times 29,970 The Daily Telegraph 100,548 The Sunday Telegraph 23,712 The Guardian 59,604 The Observer 10,500 The Independent 16,677 The Independent on Sunday 3,400 Metro (National) 140,244 The London Paper 39,854 London Lite 20,010
Ethnic press 1 April 2008-31 March 2009 Daily Ausaf 1,000 Eastern Eye 1,300 The Muslim Weekly 1,200 Pride 1,890 The Trumpet 1,500 The Voice 2,000 Weekly Gleaner 1,200 Asian Age 1,300 Emel 2,000 Asian Leader 1,000 Asian Voice 1,400 Asiana 2,500 African Voice 1,500 Notes: 1. All figures above exclude VAT. All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. 2. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT). 3. These figures do not include the Department’s recruitment/classified advertising costs. 4. These figures may include occasional minor spend through COI by national health service organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.
The following table shows the Department's advertising expenditure over the last five completed financial years. A further breakdown of these figures is available in the Library.
All departmental advertising listed as follows was carried out via the Central Office of Information (COI), with the exception of those initiatives highlighted with an asterisk. To identify other ad hoc expenditure not carried out via the COI would incur disproportionate cost.
£ million Campaign 2004-05 2005-06 2006-07 2007-08 2008-092 Alcohol3 0.00 0.00 0.56 0.61 4.77 Antibiotics 0.00 0.38 0.00 0.39 1.15 Change4Life 0.00 0.00 0.00 0.00 7.69 Drugs4 0.91 0.18 1.34 0.67 1.45 Flu (Immunisation) 1.45 1.83 1.11 0.98 1.42 Hepatitis C 0.00 0.00 0.52 1.34 1.30 HPV Vaccination 0.00 0.00 0.00 0.00 2.80 Immunisation 0.00 0.00 1.66 0.00 0.32 National Health Service including nurse recruitment 5.96 0.22 0.00 0.00 0.00 NHS Injury Benefits Scheme 0.00 0.00 0.00 0.40 0.00 NHS Choices* 0.00 0.00 0.00 0.03 0.55 Patient Choice* 0.00 0.00 0.00 0.00 0.53 Respiratory and Hand Hygiene 0.00 0.00 0.00 0.32 1.53 Sexual health/teenage pregnancy 1.40 0.00 2.88 3.11 2.83 Social care/worker recruitment 1.80 L2.42 2.31 2.22 2.03 Smoking—Tobacco Control 20.05 20.80 13.17 10.79 23.38 Stroke 0.00 0.00 0.00 0.00 4.52 Tobacco Legislation 0.00 0.00 0.32 5.38 0.00 Winter (Get the right treatment/ask about medicines day) 0.54 0.59 0.00 0.00 0.00 5 a Day 0.06 0.05 0.05 0.00 0.00 E111/EHIC 0.24 1.00 0.00 0.00 0.16 Department of Health outdoor campaign 0.32 0.00 0.00 0.00 0.00 Totals 32.73 27.47 23.92 26.24 56.43 1 Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. All figures are rounded to the nearest £10,000. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this chart reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed. 2 Provisional figures. 3 From 2006-07 Department of Health contribution to campaign run jointly with Home Office. 4 Department of Health contribution to campaign run jointly with Home Office