The following table shows the Department's advertising expenditure over the last five completed financial years. A further breakdown of these figures is available in the Library.
All departmental advertising listed as follows was carried out via the Central Office of Information (COI), with the exception of those initiatives highlighted with an asterisk. To identify other ad hoc expenditure not carried out via the COI would incur disproportionate cost.
£ million Campaign 2004-05 2005-06 2006-07 2007-08 2008-092 Alcohol3 0.00 0.00 0.56 0.61 4.77 Antibiotics 0.00 0.38 0.00 0.39 1.15 Change4Life 0.00 0.00 0.00 0.00 7.69 Drugs4 0.91 0.18 1.34 0.67 1.45 Flu (Immunisation) 1.45 1.83 1.11 0.98 1.42 Hepatitis C 0.00 0.00 0.52 1.34 1.30 HPV Vaccination 0.00 0.00 0.00 0.00 2.80 Immunisation 0.00 0.00 1.66 0.00 0.32 National Health Service including nurse recruitment 5.96 0.22 0.00 0.00 0.00 NHS Injury Benefits Scheme 0.00 0.00 0.00 0.40 0.00 NHS Choices* 0.00 0.00 0.00 0.03 0.55 Patient Choice* 0.00 0.00 0.00 0.00 0.53 Respiratory and Hand Hygiene 0.00 0.00 0.00 0.32 1.53 Sexual health/teenage pregnancy 1.40 0.00 2.88 3.11 2.83 Social care/worker recruitment 1.80 2.42 2.31 2.22 2.03 Smoking—Tobacco Control 20.05 20.80 13.17 10.79 23.38 Stroke 0.00 0.00 0.00 0.00 4.52 Tobacco Legislation 0.00 0.00 0.32 5.38 0.00 Winter (Get the right treatment/ask about medicines day) 0.54 0.59 0.00 0.00 0.00 5 a Day 0.06 0.05 0.05 0.00 0.00 E111/EHIC 0.24 1.00 0.00 0.00 0.16 Department of Health outdoor campaign 0.32 0.00 0.00 0.00 0.00 Totals 32.73 27.47 23.92 26.24 56.43 1 Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. All figures are rounded to the nearest £10,000. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this chart reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed. 2 Provisional figures. 3 From 2006-07 Department of Health contribution to campaign run jointly with Home Office. 4 Department of Health contribution to campaign run jointly with Home Office.