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Departmental Marketing

Volume 497: debated on Wednesday 14 October 2009

To ask the Secretary of State for Health what the budget of his Department for publicity is in 2009-10. (292504)

A total budget figure for the 2009-10 financial year cannot be provided at this stage as detailed planning for some campaigns is under way and advertising media allocations have not yet been finalised.

The Department's expenditure on advertising for the 2009-10 financial year to date is approximately £29.6 million.

This figure does not include the Department's recruitment/classified advertising costs. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from Central Office of Information official turnover figures.