The majority of information campaigns and advertising conducted by the Ministry of Defence are part of the drive to recruit the best personnel to the armed forces and civil service. In addition the Department may promote other initiatives such as armed forces day.
Spend relating to these activities, which is available centrally, is shown in the following table. The figures given include creative and production costs, as well as media spend.
Spend (£ million) 2004-05 23.8 2005-06 23.5 2006-07 21.0 2007-08 33.6 2008-09 37.4
Spend (£ million)
Figures are not available prior to FY 2004-05 and could be provided only at disproportionate cost. Figures for 2009-10 are not yet available.