Skip to main content

Departmental Publicity

Volume 498: debated on Monday 26 October 2009

To ask the Secretary of State for Foreign and Commonwealth Affairs (1) how much his Department has spent on its (a) Know Before You Go campaign, (b) “Another Side to Paradise” campaign, (c) “Don't miss out campaign” and (d) other campaigns aimed at Britons travelling abroad co-ordinated by his Department in each year since 2001; (295399)

(2) whether any (a) internal or (b) external studies have been commissioned into the effectiveness of (i) his Department's Know Before You Go campaign and (ii) any subsidiary campaigns since 2001.

I refer the hon. Member to the reply I gave on 14 September 2009, Official Report, column 2172W.

The cost of the “Another Side to Paradise” campaign was £15,000 and the cost of the “Don’t miss out campaign” was approximately £12,000. The cost of all other campaigns that are aimed at Britons travelling abroad could be obtained from the Department and its 250 overseas posts only at disproportionate cost.