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Departmental Advertising

Volume 498: debated on Monday 26 October 2009

To ask the Secretary of State for Health how much his Department spent on advertising (a) in the printed press, (b) on television and (c) on radio in each of the last three years. (295208)

The following table shows the Department's spend on press, television and radio advertising in each of the last three complete financial years.

It should be noted that the figures will not cover the Department's complete spend on advertising as other media (posters, cinema, online) will also have been used during the period.

£

Financial year

Press advertising

Regional press advertising

Television advertising

Radio advertising

2006-07

3,800,000

780,000

11,050,000

3,530,000

2007-08

4,080,000

850,000

10,250,000

3,160,000

2008-09

10,710,000

1,170,000

23,730,000

5,100,000

Notes:

1. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT).

2. These figures do not include the Departments recruitment/classified advertising costs and ad hoc spend under £10,000 and all sums have been rounded to the nearest £10,000.

3. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that these figures reflect central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.

Source:

Central Office of Information (COI)