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Climate Change: Publicity

Volume 498: debated on Tuesday 27 October 2009

To ask the Secretary of State for Energy and Climate Change what consultation he undertook before authorising an advertising campaign aimed at those who are sceptical about the existence of climate change. (295877)

The Department has designed the advertising campaign observing due diligence at all stages. The campaign has been designed following qualitative research insights which demonstrate awareness of climate change is high, but that genuine understanding and literacy is low. The advertising has been produced following research among consumers to assess the most motivating messages and creative route.