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Sport England: Internet

Volume 498: debated on Tuesday 27 October 2009

To ask the Secretary of State for Culture, Media and Sport how many people have accessed Sport England's Active Places website in each year since its establishment; how much has been spent on the website in each such year; and what assessment has been made of the performance of the website against its objectives. (295753)

[holding answer 26 October 2009]: Sport England advise that they do not record the number of 'hits' on the Active Places website. Instead, they record only the number of visitors using the tools and applications on the site. Figures provided by Sport England for the years since its establishment are as follows:

Unique users

Number

2004

59,660

2005

161,506

2006

204,348

2007

218,378

2008

114,270

The Active Places website was launched in July 2004 and therefore the figures for that year are significantly smaller than for the other years.

Sport England advise that the website has cost the following amounts each year since its establishment:

Cost (£ million)

2004-05

1.98

2005-06

0.877

2006-07

1.1

2007-08

1.0

2008-091

0.894

1 Estimate.

The Active Places website provides information on sporting facilities in England, but also provides a number of benefits for other organisations. Performance is assessed on an ongoing basis, which helps to inform plans to expand Active Places alongside feedback received from users of the website.