[holding answer 16 September 2009]: In 2008-09, the total advertising expenditure for the ‘We’re Closing In’ Targeting Benefit Thieves campaign was £4,967,098.
Between August and October 2009, the total expenditure on ‘abroad fraud’ communications in airline magazines was £50,604.
The £5 million invested in the campaign represents less than 0.004 per cent. of the benefit bill. We cannot determine exactly how much fraud has been prevented as a direct result of the campaign. However, it is worth noting that in 2000-01, before we ran fraud campaigns, the proportion of money lost to benefit fraud was 2 per cent. The most recent figures for 2008-09 show that it is now 0.6 per cent.