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Tourism: Cumbria

Volume 502: debated on Tuesday 8 December 2009

To ask the Secretary of State for Culture, Media and Sport what support (a) his Department and (b) the Regional Development Agency is providing to assist Cumbria's tourism industry to recover from the recent flooding. (305044)

The information requested is as follows.

(a) My Department is part of the Government's Flood Recovery group and is monitoring the situation closely. We have been working with our partners to provide assistance for the tourism industry in the area. For example, Cumbria Tourism has set up a helpline to provide advice to visitors (01539 825070) and web pages to detail events going ahead. This will be supported by a pre-Christmas marketing campaign. English Heritage has ensured that one of their Historic Buildings advisors is free to provide specialist advice: it is still too early to know the full extent of the damage or the scale of response required, but this will become clearer over the coming weeks.

(b) The North West Development Agency (NWDA) announced a £1 million Flood Recovery Grants package for small and medium enterprises which includes support for tourism businesses. It was announced that this would be supplemented with an additional £100,000 to support the national marketing campaign, noted above, led by Cumbria Tourism. NWDA has also placed adverts in national papers promoting tourism businesses in the area and the NWDA tourism marketing team is pursuing similar lines to promote tourism in Cumbria. This activity is all in addition to the ongoing funding of Cumbria Tourism which will receive core funding of £1.4 million from NWDA in 2009-10.