“Winning: a tourism strategy for 2012 and beyond”, published in September 2007 by the Department for Culture, Media and Sport in conjunction with VisitBritain and VisitLondon, identified the challenges to be met in order to maximise the economic benefits for the tourism industry from the London 2012 games. Key strategic aims are to increase the number of UK hotels accredited for quality; and to improve industry awareness of the needs of travellers with disabilities.
Currently, London has around 100,000 serviced accommodation rooms and recent research by VisitLondon estimates some 12,400 new rooms will open in London by 2012, with another potential 9,500 to be confirmed. VisitLondon will work with London’s hotel operators to ensure new developments and upgraded hotels provide accessible accommodation.