Skip to main content

Departmental Advertising

Volume 503: debated on Monday 11 January 2010

To ask the Secretary of State for Culture, Media and Sport how much he expects his Department to spend on (a) television, (b) radio, (c) print and (d) online advertising in (i) 2009-10 and (ii) 2010-11. (310216)

For 2009-10 the overall budget allocated for advertising spend which can be identified from the Department's accounting system is £180,000. Individual allocations for television, radio, print and online advertising are not held on the Department's accounting system.

The business planning process is ongoing and the advertising allocations for 2010-11 have not been agreed yet.

To ask the Secretary of State for Culture, Media and Sport how much his Department has spent on (a) print, (b) online, (c) television and (d) radio advertising in each of the last five years; how much has been spent on advertising in 2009-10 to date; and what percentage of advertising expenditure in each year was managed by the Central Office of Information. (309902)

The expenditure on advertising recorded on the Department's accounting system is not analysed by the categories requested. The table sets out identifiable costs of recruitment advertising, which are predominantly print advertising.

Financial year

Amount (£)

2009-10

5,380

2008-09

17,940

2007-08

36,150

2006-07

38,390

2005-06

105,450

2004-05

34,930

Expenditure incurred through the Central Office of Information (COI) relates to a range of activities, including advertising. To identify the advertising expense element would require an analysis of all COI invoices. This would incur disproportionate cost.