The Department's estimated expenditure on advertising for the 2009-10 financial year is given in the following table. These are provisional figures because advertising media allocations for some campaigns are still subject to change.
Channel Estimated expenditure (£) Television (including interactive TV) 26,150,885 Radio 6,529,145 9,367,713 Online 9,427,545
Estimated expenditure (£)
Television (including interactive TV)
The figures do not include recruitment or classified advertising costs. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from Central Office of Information official turnover figures.
A total budget figure for the 2010-11 financial year cannot be provided at this stage as detailed planning for some campaigns is under way and advertising media allocations have not yet been finalised.