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Tourism: Olympic Games 2010

Volume 503: debated on Wednesday 13 January 2010

To ask the Secretary of State for Culture, Media and Sport if he will bring forward proposals to (a) provide new funds and (b) direct existing funds into projects to increase tourism associated with the London 2012 Olympics. (310085)

There are currently no plans to provide new funds specifically for tourism 2012 promotion in the present spending round to 2010-11.

In terms of existing funding, VisitBritain will shortly be publishing their marketing strategy for 2012 which will look at ways to integrate 2012 games messages into everyday work. In essence this means that every aspect of tourism work will feature the 2012 games.

Overall, in partnership with industry and the wider public sector, I am seeking to use the 2012 games to promote the wider messages and interests of destination Britain.