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Departmental Advertising

Volume 503: debated on Thursday 14 January 2010

To ask the Secretary of State for International Development what advertising campaigns his Department has been responsible for in each of the last three years; which such campaigns (a) commenced and (b) continued in 2009-10; and what the cost of each such campaign has been. (310208)

The Department for International Development (DFID) has not been responsible for any advertising campaigns in the UK in the last three years. DFID works in over 100 countries across the world and advertising can play a significant role in achieving development programme objectives including the promotion of health issues. It is not possible to disaggregate these costs from development programme expenditure without incurring disproportionate costs.

To ask the Secretary of State for International Development how much his Department has spent on (a) print, (b) online, (c) television and (d) radio advertising in each of the last five years; how much has been spent on advertising in 2009-10 to date; and what percentage of advertising expenditure in each year was managed by the Central Office of Information. (310232)

DFID works in over 100 countries across the world and advertising can play a significant role in achieving development programme objectives including the promotion of health issues. It is not possible to disaggregate these costs from development programme expenditure without incurring disproportionate costs.