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Departmental Advertising

Volume 504: debated on Monday 18 January 2010

To ask the Minister of State, Department for Transport what advertising campaigns for which his Department is responsible have (a) commenced and (b) continued in 2009-10; and what the cost of each such campaign has been. (309945)

Estimates of planned advertising expenditure for 2009-10 on campaigns being run by the central Department and its executive agencies are set out in the following table.

Planned advertising campaign expenditure 2009-10

Organisation

Campaign

£000

DfT(C)

THINK!

11,084

Act on C02

4,400

Transport Direct

430

DSA

Passplus

26

Driver CPC

38

Enhanced Rider Scheme

87

Eco-Safe DSA

9

DVLA

Sale of Marks

2,960

VED Enforcement

1,383

Electronic Vehicle Licensing

1,660

Driver Licence on-line (DLO)

2,233

GCDA

0

HA

Roadworker Safety

292

Don't be that Guy

57

Summer Getaway

87

MCA

Sea Smart (Dial 999 for the Coastguard)

34

Tombstoning

15

Lifejackets

65

VCA

0

VOSA

ATF Campaign planned for 2010

2