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Olympics 2012: Tourism

Volume 504: debated on Monday 18 January 2010

20. To ask the Secretary of State for Culture, Media and Sport what steps he plans to take to promote the UK as a tourist destination in association with the London 2012 Olympics. (310906)

My Department’s sponsored body, VisitBritain, will shortly be publishing their marketing strategy for 2012 which will look at ways to integrate 2012 games messages into everyday work. In essence this means that every aspect of tourism work will feature the 2012 games.

There will also be standalone 2012 games activity such as a campaign to tackle displacement during 2012, a 50 per cent. increase in media coverage, a travel trade engagement programme, offline and online visitor information and UK summits for the media/world travel leaders and the business travel market.

Very simply, in partnership with industry and the wider public sector, I am seeking to use the 2012 games to promote the wider messages and interests of destination Britain.