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Olympic Games 2012: Marketing

Volume 504: debated on Monday 18 January 2010

To ask the Minister for the Olympics how much has been spent on social media and networking accounts in respect of the London 2012 Olympic Games; and on what accounts those funds have been spent. (308474)

The Government are committed to involving, informing and engaging local people in all stages of planning for the Olympic and Paralympic Games which will transform East London. Recognising that the Games will have greatest impact on local communities, the official bid commitments for London 2012 included an extensive engagement programme. The Government Olympic Executive has used social media to support this engagement work and runs an online forum for residents of the five host boroughs in East London. This forum enables invited local people—representative of the wide range of communities in the five host boroughs—to give their views on the Olympics in a context which encouraged ongoing debate and discussion.

The forum has discussed a variety of topics and issues important to local residents. These include how local people can access jobs and training opportunities created by the Olympics; ensuring that all opportunities are inclusive and benefit everyone; planning of the Olympic site and surrounding areas; and how to promote disability issues using the Paralympics. The Government Olympics Executive responds to the information gathered accordingly.

The cost of managing this forum to date, including set up costs, site hosting and recruitment of members has been £128,523.08.