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Departmental Advertising

Volume 504: debated on Thursday 21 January 2010

To ask the Secretary of State for Justice what advertising campaigns for which his Department is responsible have (a) commenced and (b) continued in 2009-10; and what the cost of each such campaign has been. (309944)

Advertising expenditure on campaigns is interpreted as advertising expenditure other than for recruitment purposes.

The nature of the Ministry of Justice's activities—principally administering the courts, prisons, probation and tribunals systems—is such that it does not engage in significant levels of advertising on campaigns.

A survey of business areas across the Department and its Executive agencies (the National Offender Management Service, Her Majesty's Courts Service, the Tribunals Service and the office of the Public Guardian) identified the following advertising campaigns which have commenced or continued in the 2009-10 year to date.

Campaign

Cost (£)

Date

Community Payback1

Funded by Home Office

March/April 2009

Youth Justice Campaign2

Funded jointly by the Youth Task Force and Joint Youth Justice Unit

December 2009

Promotional Adverts3

2,663

2009/10 (expenditure up until 12 January 2010

Total

26,623

1 The Community Payback campaign was commissioned by the Ministry of Justice and ran in March/April 2009. It was funded by the Home Office as part of the wider Justice Seen Justice Done campaign. The campaign informed the public of their power to nominate projects through which offenders can pay back local communities for their crimes without taking away work from others or making a profit for anyone. 2 The Youth Justice campaign was commissioned by the Ministry of Justice and ran in December 2009 in the north-west of England. The campaign informed people of measures in place to tackle youth antisocial behaviour and offending. The total cost of £122,559 was funded by the Youth Taskforce (part of the Department for Children, Schools and Families (DCSF)) and the Joint Youth Justice Unit (which is managed and funded jointly by the DCSF and the Ministry of Justice). 3 The Law Commission within the Democracy, Constitution and Law division of the Ministry of Justice spent £2,663 on a number of promotional adverts in law journals, primarily to raise the profile of the Law Commission in order to: improve the rate at which proposals get implemented encourage a wider level of response to proposals on law reform encourage buy in for current and future work to continue the promotion of better law.

In addition to these outward-facing campaigns, the Ministry's Communications Directorate has undertaken various internal campaigns to promote specific corporate initiatives to staff. The cost of these campaigns cannot be separately identified from the wider work of the Communications Directorate.