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Contraceptives: Health Education

Volume 504: debated on Friday 29 January 2010

To ask the Secretary of State for Health pursuant to the answer of 6 January 2010, Official Report, column 471W, on contraceptives: health education, what the main areas of estimated advertising expenditure were; how much was spent on each; what the overall non-advertising costs of developing the campaign were; and if he will make a statement. (313631)

The answer of 6 January 2010, Official Report, column 471W noted that, estimated advertising expenditure for the November/December burst of activity on the ‘Contraception. Worth Talking About’ campaign is £1,218,000. Estimated advertising costs for a further burst of activity planned for February 2010 are approximately £1,513,000.

These costs break down as follows

£

November/December burst

Television

951,000

Radio

150,000

Press

71,000

Online

46,000

February burst

Television

1,220,000

Radio

162,000

Press

89,000

Online

42,000

It is not possible to isolate the overall non-advertising costs of developing the contraception. Worth talking about campaign as these costs cover all strands of the Sexual Health and Teenage Pregnancy campaign.

To ask the Secretary of State for Health for what reasons he commissioned the production of polling data on people's attitudes to pornography to inform his Department's campaign on contraception, as referred to in the papers deposited in the Library pursuant to the answer of 6 January 2010, Official Report, column 472W, on contraception: health education; in what ways these data have been used to inform his Department's campaign; and if he will make a statement. (313633)

The development of the ‘Sex. Worth Talking’ campaign was based on a range of evidence and research. The Department conducted research on current attitudes to sex, relationships and sexual health, to inform the campaign, but the campaign was not informed specifically by research on attitudes to pornography.