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NHS: Marketing

Volume 506: debated on Monday 22 February 2010

To ask the Secretary of State for Health how much his Department has spent on advertisements on television and commercial radio on NHS services since 2005. (317101)

The following table shows the Department's television and radio advertising expenditure for the national health service over the last five completed financial years.

Department of Health television and radio advertising spend on NHS services 2004-05 to 2008-09

£ million

Financial year

Television

Radio

2004-05

14,116,855

2,613,818

2005-06

12,729,415

3,151,003

2006-07

8,017,017

1,800,547

2007-08

8,065,615

1,998,611

2008-09

12,757,306

3,061,050

2009-10

15,825,050

5,061,356

Notes: 1. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information (COI) commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. All figures are rounded to the nearest £10,000. These figures do not include the Department's recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this chart reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed. 2. 2009-10 figures are provisional until records are audited at the end of the financial year.