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Departmental Advertising

Volume 506: debated on Wednesday 24 February 2010

To ask the Minister of State, Department for Business, Innovation and Skills how much was spent on advertising by (a) his Department and (b) each (i) non-departmental public body and (ii) executive agency for which his Department is responsible in 2009. (317251)

For advertising spend by the Department in 2009/10 I refer the hon. Member to the answer I gave to the hon. Member for Welwyn Hatfield (Grant Shapps) on 1 February 2010, Official Report, column 132W.

Figures for advertising spend for each non-departmental public body could be provided only at disproportionate cost.

I have approached the chief executives of the Insolvency Service, Companies House, the National Measurement Office and the Intellectual Property Office and they will respond to the hon. Member directly.

Letter from Gareth Jones, dated 15 February 2010:

I am replying on behalf of Companies House to your Parliamentary Question tabled 9 February 2010, UIN 317251 to the Minister of State for Business, Innovation and Skills.

Companies House spent £331,804 on advertising in 2009. The vast majority of this was spent on informing businesses of their obligations under the Companies Act.

Letter from Stephen Speed, dated 16 February 2010:

The Minister of State, Department for Business, Innovation and Skills has asked me to reply to your question how much was spent on advertising by (a) his Department and (b) each (i) non-departmental public body and (ii) executive agency for which his Department is responsible in 2009.

The Insolvency Service did not spend anything on advertising and marketing in 2009.

Letter from John Alty, dated 16 February 2010:

I am responding in respect of the Intellectual Property Office to your Parliamentary Question tabled 09 February 2010, to the Minister of State, Department for Business, Innovation and Skills.

The Intellectual Property Office, an Executive Agency of the Department for Business, Innovation and Skills, spent £122,000 on advertising in 2009.

Letter from Peter Mason, dated 24 February 2010:

I am responding in respect of the National Measurement Office to your Parliamentary Question asking the Minister of State, Department for Business, Innovation and Skills, how much was spent on advertising in 2009.

The National Measurement Office spends very little on advertising and such expenditure is not separately identified in our accounting system. In practice, the principal use of advertising would be for recruitment purposes. Any paid advertising of the Agency or its services would be recorded as part of our marketing expenditure, in the Calendar Year 2009 expenditure on external recruitment advertising in total was £11,852.50 and expenditure on marketing activities as a whole was £12,990.42.