Our swine flu campaigns sought to convey different messages at different stages of the pandemic.
People who developed swine flu symptoms, who had a serious underlying illness or were pregnant, as well as people who had a sick child under one year of age, were advised to contact their general practitioner directly. Other members of the public were encouraged to access the National Pandemic Flu Service if they developed swine flu symptoms. Over 2.7 million assessments were completed using the online and phone self-care services between July and February.
All of our campaigns are subject to evaluation and we will be evaluating the overall effectiveness of our swine flu campaigns in due course.