To ask the Minister for the Cabinet Office with reference to the Prime Minister’s speech at Britain’s Everyday Heroes Book Launch of 24 July 2007, how much has been spent on the advertising campaign relating to the Good Neighbour MBE to date. (318358)

£400,000 including VAT was spent on a regional advertising campaign in 2007-08 to encourage nominations for people who were doing outstanding service in their local community. The campaign focused on four areas: Scotland, the North West, Yorkshire and the Humber; and the West Midlands, which had shown least awareness of the honours system.