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Departmental Marketing

Volume 506: debated on Friday 5 March 2010

To ask the Secretary of State for Communities and Local Government pursuant to the answer to the hon. Member for Ruislip Northwood of 5 January 2010, Official Report, column 103W, on departmental marketing, how much his Department and its agencies have spent on advertising, marketing, public relations and publicity to the (i) Real Help Now and (ii) Building Britain's Future themed campaign to date. (320494)

The Department publishes details of its central marketing communications spend on an annual basis. Details for the last full financial year, 2008-09, are available on the Department's website at:

http://www.communities.gov.uk/documents/corporate/pdf/1298507.pdf

In 2008-09 marketing communications activity on help for homeowners and HomeBuy used the Real Help Now brand, at a total cost of £1,372,511. No marketing communications activity used the Building Britain's Future brand.

The Department will publish details of central marketing communications spend for 2009-10 at the time of its 2010 Annual Report.