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Departmental Internet

Volume 507: debated on Monday 8 March 2010

To ask the Secretary of State for Environment, Food and Rural Affairs for which Google Adword online advertising keywords his Department and its agencies have paid in the last 12 months; and at what cost. (315466)

The Department has spent £156,000 on Google Adwords in the last 12 months. A list of the keywords used has been placed in the House Library. We are unable to disclose the individual cost against specific keywords as this information is commercial in confidence.

Detailed spend on advertising by DEFRA agencies is not held centrally and could be collated only at disproportionate cost.