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Departmental Advertising

Volume 507: debated on Monday 8 March 2010

To ask the Secretary of State for Work and Pensions how much her Department has spent on (a) print, (b) online, (c) television and (d) radio advertising in each of the last five years; how much has been spent on advertising in 2009-10 to date; and what percentage of advertising expenditure in each year was managed by the Central Office of Information. (309899)

Government policies and programmes affect the lives of millions of people and in order for them to work they must be communicated effectively. However, this has also to be done with cost efficiency in mind and there are strict rules to ensure value for money on Government advertising. The Department for Work and Pensions provides services for over 20 million people, from helping the most vulnerable pensioners to getting people back to work, and communications activity is designed to raise awareness of these vital services.

Advertising spend within the DWP covers both campaign advertising and recruitment advertising. For 2005-06, 2006-07 and 2007-08 data are only available to confirm overall media spend by the Department via COI. For 2008-09 data are only available to confirm media spend via COI and by direct advertising. Fully audited figures for spending on advertising for 2009-10 are not available at this time.

£million

COI

Direct

2005-06

11.211

1

2006-07

6.579

1

2007-08

9.179

1

2008-09

9.542

2.785

1 Data unavailable or not held centrally for these specific years and it would incur disproportionate cost in the gathering of these data.

Note:

All costs are exclusive of VAT, COI fees, advertising rebates and audit adjustments and are for media spend only. They also exclude the cost of creative work, research, production of supporting materials or launch events.