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Departmental Advertising

Volume 507: debated on Monday 8 March 2010

To ask the Minister of State, Department for Business, Innovation and Skills how much was spent on advertising by (a) his Department, (b) each (i) non-departmental public body and (ii) executive agency for which his Department is responsible and (c) other body sponsored by his Department and its predecessor in each year since 2005. (319151)

For advertising spend in 2008/09 and 2009/10 by the Department for Business, Innovation and Skills (BIS), the former Department for Business, Enterprise and Regulatory Reform (BERR) and the former Department for Innovation, Universities and Skills (DIUS) I refer the hon. Member to the answer I gave to the hon. Member for South Holland and The Deepings (Mr. Hayes), 1 February 2010, Official Report, column 133-34W.

Spend on advertising procured through the Central Office of Information by the former BERR, DTI and DIUS from 2004/05 to 2007/08 is as follows:

BERR 2007/08

Press

Radio

Poster

Media Total

Nuclear Energy Consultation 2007/08

146,380

146,380

Employing People 2007/08

71,446

71,446

National Minimum Wage 2007/08

4,447

392,297

157,411

554,155

Total 2007/08

£ 771,981

DTI 2006/07

Press

Radio

Poster

Media Total

Consumer Direct—Thomson Directories 2006/07

581,424

581,424

DTI Classified Recruitment 2006/07

11,457

11,457

ACAS Miscellaneous Advertising Activity 2006/07

82,641

146,308

228,949

Total 2006/07

821,830

DTI 2005/06

Press

Radio

Poster

Internet

Media Total

Consumer Direct 2005/06

366,936

823,011

87,903

170,000

1,447,850

DTI Classified/Recruitment Advertising 2005/06

31,099

31,099

SBS Business Link 2005/06

1,502,301

1,502,301

New National Minimum Wage 2005/06

328,603

41,000

369,603

Directgov—DTI Employee Franchise 2005/06

117,690

10,000

127,690

Total 2005/06

3,478,543

DTI 2004/05

Press

Radio

Poster

Media Total

Consumer Direct 2004/05

170,600

326,738

209,150

706,488

SBS Business Link 2004/05

552,712

552,712

Import Licence Announcements 2004/05

74,300

74,300

DTI Classified Recruitment Advertising 2004/05

41,007

41,007

New Minimum Wage 2004/05

315,754

315,754

Renewable Energy 2004/05

15,542

15,542

Queen's Award for Enterprise Promotion 2004/05

30,494

30,494

Firework Safety 2004/05—(media only)

17,061

152,527

18,892

188,480

DTI—Dispute Resolution (media only)

81,768

81,768

SBS Press Media Buying Costs 2004/05

3,255

Total 2004/05

2,009,800

DIUS 2007/08

Press

Television

Radio

Media Total

Higher Education Student Finance 2007/08

229,751

1,198,017

597,984

2,025,702

Total 2007/08

2,025,702

Figures for advertising spend for each non-departmental public body could be provided only at disproportionate cost.

I have approached the chief executives of the Insolvency Service, Companies House, the National Measurement Office and the Intellectual Property Office and they will respond to the hon. Member directly.

Letter from Stephen Speed, dated 26 February 2010:

The Minister of State, Department for Business, Innovation and Skills has asked me to reply to your question how much was spent on advertising by (a) his Department, (b) each (i) non-departmental public body and (ii) executive agency for which his Department is responsible and (c) other body sponsored by his Department and its predecessor in each year since 2005.

The Insolvency Service has not spent anything on advertising since 2005.

Letter from Gareth Jones:

I am replying on behalf of Companies House to your Parliamentary Question tabled 23 February 2010, UIN 319151 to the Minister of State for Business, Innovation and Skills.

Companies House spent the following amounts on advertising in each of the five years since 2005:

Advertising (£)

2005-06

356,229.00

2006-07

366,671.00

2007-08

223,657.00

2008-09

714,945.00

2008-2009 is the last year for which full figures are available.

The vast majority of expenditure in 2008-09 was spent on informing businesses of their obligations under the Companies Act.

Letter from John Alty, dated 25 February 2010:

I am responding in respect of the Intellectual Property Office to your Parliamentary Question tabled 23 February 2010, to the Minister of State, Department for Business, Innovation and Skills.

The amounts spent by the Intellectual Property Office on advertising in each calendar year were:

£000

2005

17

2006

50

2007

28

2008

47

2009

122

Letter from Peter Mason, dated 24 February 2010:

I am responding in respect of the National Measurement Office (NMO) to your Parliamentary Question tabled on 23 February asking the Minister of State, Department for Business, Innovation and Skills, how much was spent on advertising in each year since 2005.

The National Measurement Office spends very little on advertising and such expenditure is not separately identified in our accounting system. In practice, the principal use of advertising would be for recruitment purposes. Any paid advertising of the Agency or its services would be recorded as part of our marketing expenditure. The National Measurement Office has spent the following on these activities:

Between April to December 2005: £Nil on external recruitment advertising and £44,362.97 on marketing activities

In 2006: £10,487.00 on external recruitment advertising and £33,215.52 on marketing activities

In 2007: £11,472.27 on external recruitment advertising and £14,806.55 on marketing activities

In 2008: £11,622.95 on external recruitment advertising and £28,366.09 on marketing activities

In 2009: £11,852.50 on external recruitment advertising and £12,990.42 on marketing activities.

The spend figures are not available for the period between January and March 2005.