The alcohol harm reduction campaign began in 2006-07 and was run in conjunction with the Home Office until the end of financial year 2008-09. The table shows the Department’s advertising expenditure in these years and does not include spending undertaken by the Home Office.
The figure for the current financial year (2009-10) is provisional until records are fully audited at the end of the financial year.
Financial year Expenditure (£) 2005-06 0 2006-07 559,883 2007-08 612,792 2008-09 4,771,921 2009-10 3,584,733
The figures do not include recruitment or classified advertising costs. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from Central Office of Information official turnover figures.
The advertising campaign is supported by activity in the national health service, for example, the distribution of information materials about the health harms associated with alcohol consumption and practical advice for people considering drinking less. However, figures on expenditure within the NHS are not held centrally and could be obtained only at disproportionate cost.