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House of Commons Hansard
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Alcoholic Drinks: Health Education
09 March 2010
Volume 507
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To ask the Secretary of State for Health how much his Department spent on marketing and advertising to encourage the responsible consumption of alcohol in each of the last five years. [321157]

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The alcohol harm reduction campaign began in 2006-07 and was run in conjunction with the Home Office until the end of financial year 2008-09. The table shows the Department’s advertising expenditure in these years and does not include spending undertaken by the Home Office.

The figure for the current financial year (2009-10) is provisional until records are fully audited at the end of the financial year.

Financial year

Expenditure (£)

2005-06

0

2006-07

559,883

2007-08

612,792

2008-09

4,771,921

2009-10

3,584,733

The figures do not include recruitment or classified advertising costs. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from Central Office of Information official turnover figures.

The advertising campaign is supported by activity in the national health service, for example, the distribution of information materials about the health harms associated with alcohol consumption and practical advice for people considering drinking less. However, figures on expenditure within the NHS are not held centrally and could be obtained only at disproportionate cost.