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House of Commons Hansard
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Identity Cards: Marketing
09 March 2010
Volume 507
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To ask the Secretary of State for the Home Department how much has been spent on (a) advertising, (b) marketing, (c) branding and (d) public relations in respect of (i) identity cards and (ii) the National Identity Register. [305109]

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The information is as follows:

(a) The Identity and Passport Service has to date spent £1,299,000 on buying advertising space to communicate to the business community nationally and to consumers in Greater Manchester, north west England and London in respect of (i) and (ii). The messages, both online and offline highlighted general issues around the risks of identity theft and fraud and encouraged people to be "idsmart" by being aware of the risks.

(b) The IPS has to date spent £87,700 on developing and printing marketing material such as brochures, leaflets and application guidance notes for consumers in Greater Manchester, north west of England, London and airside workers in respect of (i) and (ii).

(c) The IPS has to date spent £11,930 on branding in respect of (i) and (ii).

(d) The IPS has to date spent £0 (nothing) on public relations in respect of (i) and (ii).