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House of Commons Hansard
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Departmental Advertising
09 March 2010
Volume 507

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To ask the Secretary of State for Work and Pensions how much her Department has spent to date on each of its current radio advertising campaigns; and what the purpose is of each such campaign. [319451]

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Please find as follows details of DWP's current radio advertising campaigns, showing spend committed so far for financial year 2009-10.

The figures represent the cost of buying media for each campaign. All media buying is done through the Central Office of Information, who show an average of a 49 per cent. saving over rate-card media costs.

Each of these campaigns:

supports a departmental objective or public service agreement;

has performance measures set;

is evaluated against those measures; and

has proven effectiveness against its targets.

Spend financial year 2009-10

£

Targeting Benefit Thieves

To help reduce the incidence of benefit fraud by stressing the risk of being caught

490,000

Planning and Saving for Later Life

To prepare for changes to the state pension coming into effect in April

740,000

Backing Young Britain

To motivate employers to provide more opportunities for young people (16 to 24) seeking jobs, work experience or skills development

230,000

Find Your Way Back to Work

To help people get back into work; specifically to increase awareness and use of Jobcentre Plus online help and advice and promote effective job-seeking

1,170,000

Pension Credit

To drive take-up of pension credit, in order to help reduce pensioner poverty

60,000