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Departmental Advertising

Volume 507: debated on Thursday 11 March 2010

To ask the Minister of State, Department for Transport how much his Department has spent on advertisements on television and commercial radio on campaigns run by the Department since 2005. (317100)

The majority of television and radio advertising media expenditure by the Department for Transport is in support of the THINK! Road safety and the Act on CO2 campaigns. Among the Department's executive agencies, the most prominent use of advertising has been by the Driver and Vehicle Licensing Agency, in support of Electronic Vehicle Licensing, Sale of Marks and Vehicle Excise Enforcement (Continuous Registration).

The information sought is not held in the format requested by all parts of the Department and can be provided only at disproportionate cost. Information available is included in the following table:

£000

2005-06

2006-07

2007-08

2008-09

Television advertising

DFT(C)

6,889

5,171

8,002

8,171

DSA

0

0

0

0

DVLA

n/a

n/a

n/a

4,800

GCDA

0

0

0

0

HA

0

0

0

0

MCA

25

4

15

13

VCA

0

0

0

0

VOSA

0

0

0

0

Radio advertising

DFT(C)

2,011

2,578

2,511

3,089

DSA

0

0

0

41

DVLA

n/a

n/a

n/a

1,400

GCDA

0

0

0

0

HA

n/a

n/a

40

66

MCA

0

0

0

0

VCA

0

0

0

0

VOSA

0

0

0

0