As at 7 March 2010, the national health service had distributed 421,4201 Quit Kits. In addition, 95,000 Quit Kits were distributed through a part-funded arrangement with Asda pharmacies2. The campaign launched on 26 December 2009.
1 These figures refer to Quit Kits ordered as a result of national advertising activity (web, phone, text, banner ads, F2F and coupons from direct mail, door drop and inserts) and sent out via our call centre Callcredit. Please note that these will not be the final audited figures.
2 Asda part funded this activity splitting the cost of the production of the quit kits and taking on the full costs of distribution of the kits to all the Asda stores.