The Government are taking a number of steps to ensure consumers are assisted in understanding the support available to them. The Government supports a one-stop shop through the Energy Saving Trust which provides free advice to consumers on energy saving as well as providing easy access to the full range of Carbon Emission Reduction Target offers. This is supported by the Government’s overarching Act On CO2 marketing campaign which demonstrates the benefits of the energy saving measures offered under the Carbon Emission Reduction Target as part of coverage in national television, press, radio and online. Longer term, we have set out our intention as part of the ‘Warm Homes, Greener Homes’ strategy to continue to improve and simplify consumer access to, and use of, energy saving information. This will combine with effective branding and marketing to build awareness and trust in the available products and services.