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House of Commons Hansard
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Contraceptives: Health Education
23 March 2010
Volume 508
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To ask the Secretary of State for Health pursuant to the answer to the hon. Member for Guildford of 6 January 2010, Official Report, column 471W, on contraceptives: health education, what consideration was given to including advertising of the benefits of the oral contraceptive pill in his Department's campaign on contraception: “Worth talking about”; what assessment he has made of the effect of his Department's campaign on usage of the oral contraceptive pill; and if he will make a statement. [323572]

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The “Sex. Worth talking about” campaign highlights that there are 15 contraceptive options available, including two types of contraceptive pill. It aims to raise awareness of the longer acting methods which are more effective in typical use and are less well known among the public. The campaign is designed to encourage people to investigate all their options and to consider which method might best fit their lifestyle. It advises a discussion with a health-care professional in order to clarify these options, as medical considerations may impact an individual's final choice. It is too early to know if there has been an effect on usage of the oral contraceptive pill but the annual NHS Contraception Services Report, due October 2010, will be the first indication of any changes in the profile of contraceptive methods chosen by women.