[holding answer 18 March 2010]: The information requested about tourism funding for Westmorland and Lonsdale is not held centrally. The North West Regional Development Agency (NWRDA) has the primary role in taking forward the north-west regional tourism strategy, and in deciding on investment to promote tourism that would affect Cumbria. The NWRDA spent £14 million in support of tourism in 2008-09.
The overall level of public sector investment in UK tourism from local, regional and national sources is likely to exceed £2 billion in the current spending review period.
In partnership with the industry and the wider public sector, DCMS has a clear and coherent policy framework for promoting tourism. The funding provided for heritage and museums and galleries; for branding and marketing improvements led by VisitBritain and VisitEngland; for the National Skills Strategy for tourism and hospitality; and for the work across Britain to drive up product quality through accommodation grading schemes are all investments by Government which support tourism.